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Please note that this page does not hosts or makes available any of the listed filenames. You
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| 01-AB testing for statistical significance.mp4 |
7.39MB |
| 01-An overview of Google Ads.mp4 |
8.66MB |
| 01-Assembling your tools.mp4 |
19.80MB |
| 01-Attributing content actions to results.mp4 |
24.72MB |
| 01-Becoming a great copywriter.mp4 |
18.87MB |
| 01-Before and after an event Trend analysis.mp4 |
12.72MB |
| 01-Choose a campaign goal in Google Ads.mp4 |
10.46MB |
| 01-Connecting Google Analytics.mp4 |
8.67MB |
| 01-Connecting with customers online.mp4 |
21.91MB |
| 01-Continue learning digital marketing.mp4 |
8.34MB |
| 01-Continue working with Google Ads.mp4 |
18.42MB |
| 01-Continuing to improve your model accuracy.mp4 |
6.34MB |
| 01-Conveying thought leadership with content.mp4 |
25.97MB |
| 01-Create versions and view publishing history.mp4 |
12.50MB |
| 01-Deciding what to track.mp4 |
23.26MB |
| 01-Define your goals.mp4 |
4.64MB |
| 01-Defining your marketing goals.mp4 |
16.54MB |
| 01-Determining your next steps.mp4 |
9.99MB |
| 01-Developing a marketing strategy.mp4 |
15.84MB |
| 01-Digital marketing Influencer marketing.mp4 |
24.32MB |
| 01-Digital marketing is persuasive.mp4 |
15.94MB |
| 01-Efficiency bonus Google Analytics built-in tags.mp4 |
13.66MB |
| 01-Finding relevant topic ideas.mp4 |
26.33MB |
| 01-Formatting content for a frictionless experience.mp4 |
28.65MB |
| 01-Getting the big picture.mp4 |
8.26MB |
| 01-How keywords work.mp4 |
5.41MB |
| 01-How to configure permissions and security in Google Tag Manager.mp4 |
10.32MB |
| 01-Identifying customer groups.mp4 |
10.14MB |
| 01-Integrating content across departments.mp4 |
21.10MB |
| 01-Interpreting the code behind webpages.mp4 |
14.09MB |
| 01-Introduction to paid advertising.mp4 |
21.99MB |
| 01-Key optimization tips.mp4 |
8.42MB |
| 01-Knowing who you are.mp4 |
13.26MB |
| 01-Last-click attribution The default model.mp4 |
4.28MB |
| 01-Learning more about Google Tag Manager.mp4 |
3.41MB |
| 01-Leveraging the power of search to accomplish your business goals.mp4 |
29.15MB |
| 01-Measuring marketing performance.mp4 |
10.57MB |
| 01-Measuring SEO performance.mp4 |
32.46MB |
| 01-Measuring the right things.mp4 |
12.81MB |
| 01-Next steps.mp4 |
33.66MB |
| 01-Optimizing your website.mp4 |
21.67MB |
| 01-Options for targeting with keywords.mp4 |
3.10MB |
| 01-Overview of long-term content strategies.mp4 |
19.03MB |
| 01-Promoting with owned and shared media.mp4 |
20.97MB |
| 01-Reports available in Google Ads.mp4 |
9.59MB |
| 01-Researching keywords to find audience needs and interests.mp4 |
11.90MB |
| 01-Setting an editorial calendar.mp4 |
20.11MB |
| 01-Setting strategic goals.mp4 |
26.01MB |
| 01-Signing up for Google Ads.mp4 |
3.73MB |
| 01-Staying updated on content marketing.mp4 |
10.85MB |
| 01-Structuring for print.mp4 |
18.16MB |
| 01-The building blocks of digital marketing.mp4 |
14.85MB |
| 01-The impact of video marketing.mp4 |
10.13MB |
| 01-The power of email marketing.mp4 |
19.85MB |
| 01-The power of Google Ads.mp4 |
26.43MB |
| 01-The value of social media marketing.mp4 |
16.24MB |
| 01-Tips for successful storytelling.mp4 |
27.42MB |
| 01-Trends to watch Interactivity.mp4 |
12.03MB |
| 01-Understanding and using custom HTML tags.mp4 |
6.90MB |
| 01-Understanding basic variables.mp4 |
9.60MB |
| 01-Understanding content optimization.mp4 |
17.05MB |
| 01-Understanding SEO and ecommerce.mp4 |
16.42MB |
| 01-Understanding the importance of links.mp4 |
36.02MB |
| 01-Understanding the purpose of content marketing.mp4 |
18.26MB |
| 01-Understanding triggers.mp4 |
10.87MB |
| 01-Understanding your online presence.mp4 |
21.26MB |
| 01-Use Google Tag Manager GTM for all your web code tags.mp4 |
7.25MB |
| 01-Using Preview and Debug modes.mp4 |
9.71MB |
| 01-Welcome.mp4 |
39.98MB |
| 01-What is content marketing.mp4 |
31.88MB |
| 01-What is copywriting.mp4 |
21.36MB |
| 01-What is search engine optimization SEO.mp4 |
30.39MB |
| 01-What is SEO.mp4 |
17.82MB |
| 01-Why you need a keyword-research plan.mp4 |
16.47MB |
| 01-Writing a great ad.mp4 |
9.14MB |
| 02-Analyzing keywords.mp4 |
8.04MB |
| 02-Bandit testing Optimizing for results over accuracy.mp4 |
10.24MB |
| 02-Brainstorming keyword ideas.mp4 |
4.56MB |
| 02-Broad match targeting.mp4 |
3.01MB |
| 02-Building internal links.mp4 |
18.84MB |
| 02-Calculate customer lifetime value.mp4 |
5.98MB |
| 02-Campaign reports in Google Ads.mp4 |
8.14MB |
| 02-CrazyEgg and other built-in tags.mp4 |
10.01MB |
| 02-Create an account and container.mp4 |
11.17MB |
| 02-Create an ad group and add keywords.mp4 |
11.46MB |
| 02-Creating a customer persona.mp4 |
11.42MB |
| 02-Creating the plan.mp4 |
15.41MB |
| 02-Deciding on a marketing channel.mp4 |
12.57MB |
| 02-Define your customers.mp4 |
5.50MB |
| 02-Defining your audience.mp4 |
19.88MB |
| 02-Defining your narrative statement.mp4 |
24.99MB |
| 02-Defining your value proposition.mp4 |
23.22MB |
| 02-Developing an email marketing plan.mp4 |
20.18MB |
| 02-Differentiating between acquisition and engagement.mp4 |
11.15MB |
| 02-Digital marketing Automation.mp4 |
20.77MB |
| 02-Digital marketing is data driven.mp4 |
15.06MB |
| 02-Essential SEO techniques.mp4 |
24.09MB |
| 02-Exploring the dashboard.mp4 |
13.12MB |
| 02-Fire Google Analytics events using triggers.mp4 |
19.10MB |
| 02-Formatting content for distribution.mp4 |
15.64MB |
| 02-Generating reports.mp4 |
11.88MB |
| 02-Getting started with social media.mp4 |
19.04MB |
| 02-Getting started with video marketing.mp4 |
23.20MB |
| 02-How to research keywords.mp4 |
22.06MB |
| 02-Identifying the value of a customer.mp4 |
21.20MB |
| 02-Import and export configurations.mp4 |
7.40MB |
| 02-Investing in copywriting.mp4 |
23.43MB |
| 02-Linear regression with a single variable.mp4 |
16.01MB |
| 02-Managing brand voice.mp4 |
28.02MB |
| 02-Optimizing site structure.mp4 |
24.06MB |
| 02-Organizing topics into categories.mp4 |
20.20MB |
| 02-Plan a successful content strategy and avoid common mistakes.mp4 |
35.11MB |
| 02-Planning content assets.mp4 |
9.22MB |
| 02-Promoting with earned and paid media.mp4 |
25.70MB |
| 02-Reading search engine result pages.mp4 |
15.71MB |
| 02-Repurposing content to earn more benefits.mp4 |
22.83MB |
| 02-Retargeting visitors.mp4 |
14.11MB |
| 02-Selecting the right type of content.mp4 |
22.52MB |
| 02-Setting up campaign experiments.mp4 |
9.32MB |
| 02-Structuring for online.mp4 |
14.93MB |
| 02-The key to the quality versus quantity debate.mp4 |
27.66MB |
| 02-The marketing funnel.mp4 |
13.38MB |
| 02-The strategy problem.mp4 |
10.67MB |
| 02-Time decay and conversion lags.mp4 |
6.67MB |
| 02-Trends to watch Chatbots.mp4 |
16.25MB |
| 02-Types of marketing copywriting.mp4 |
25.16MB |
| 02-Understanding and using custom Image tags.mp4 |
5.60MB |
| 02-Understanding consumer intent.mp4 |
4.96MB |
| 02-Understanding Google Tag Manager.mp4 |
11.80MB |
| 02-Understanding how search engines index content.mp4 |
23.30MB |
| 02-Understanding local SEO.mp4 |
17.73MB |
| 02-Using Google Trends to find market trends and customer insights.mp4 |
8.62MB |
| 02-Using the exercise files.mp4 |
6.47MB |
| 02-Using WASP to debug.mp4 |
18.81MB |
| 02-Utilize built-in variables.mp4 |
10.57MB |
| 02-Visualizing your measurement process.mp4 |
9.39MB |
| 02-What is conversion tracking.mp4 |
4.75MB |
| 02-What is digital marketing.mp4 |
9.50MB |
| 03-Analyzing links.mp4 |
9.68MB |
| 03-Best practices for custom HTML tags.mp4 |
5.21MB |
| 03-Building external links.mp4 |
35.53MB |
| 03-Building landing pages that convert.mp4 |
20.43MB |
| 03-Campaign tagging.mp4 |
19.56MB |
| 03-Create custom variables.mp4 |
5.58MB |
| 03-Create responsive search ads.mp4 |
12.81MB |
| 03-Creating a long-term content calendar.mp4 |
12.31MB |
| 03-Dealing with email fatigue.mp4 |
12.18MB |
| 03-Decide on your budget in Google Ads.mp4 |
5.33MB |
| 03-Deciding on a platform.mp4 |
15.30MB |
| 03-Deciding when to pay to advertise.mp4 |
18.25MB |
| 03-Designing effective landing pages.mp4 |
15.24MB |
| 03-Developing a 360 customer profile.mp4 |
15.51MB |
| 03-Developing your initial plan.mp4 |
7.09MB |
| 03-Evaluating local SEO.mp4 |
21.34MB |
| 03-Experimenting beyond best practices.mp4 |
26.04MB |
| 03-Exploring campaigns.mp4 |
9.05MB |
| 03-Freewriting to get ideas down.mp4 |
23.92MB |
| 03-Geo and lift testing to prove incrementality.mp4 |
6.10MB |
| 03-Getting started with digital marketing.mp4 |
15.27MB |
| 03-How online analytics work.mp4 |
16.12MB |
| 03-Identifying emotional needs.mp4 |
8.85MB |
| 03-Identifying your target market.mp4 |
22.63MB |
| 03-Install your first container.mp4 |
10.24MB |
| 03-Linear attribution Treating all touches equally.mp4 |
5.09MB |
| 03-Measuring customer lifetime value.mp4 |
6.84MB |
| 03-Optimizing textual page elements.mp4 |
25.09MB |
| 03-Phrase match targeting.mp4 |
3.62MB |
| 03-Preparing yourself to write copy.mp4 |
19.14MB |
| 03-Reviewing bid adjustments.mp4 |
10.09MB |
| 03-Search term reports in Google Ads.mp4 |
8.00MB |
| 03-Set realistic expectations.mp4 |
6.26MB |
| 03-Setting SEO expectations.mp4 |
22.43MB |
| 03-Setting up conversion tracking.mp4 |
18.89MB |
| 03-Taking copywriting to the next level.mp4 |
18.42MB |
| 03-The buyer journey.mp4 |
16.31MB |
| 03-The power of messaging.mp4 |
21.65MB |
| 03-Tools to help with keyword ideas.mp4 |
10.69MB |
| 03-Tools to help you analyze keywords.mp4 |
9.69MB |
| 03-Trends to watch Artificial intelligence.mp4 |
13.12MB |
| 03-Understanding different types of content.mp4 |
31.62MB |
| 03-Understanding messaging and objectives.mp4 |
21.05MB |
| 03-Understanding mobile SEO.mp4 |
17.96MB |
| 03-Understanding the GTM hierarchy.mp4 |
9.74MB |
| 03-Variables with positive and negative correlations.mp4 |
19.46MB |
| 03-What you should know.mp4 |
15.27MB |
| 03-Where Google Ads appear.mp4 |
3.72MB |
| 03-Working with canonical URLs and redirects.mp4 |
26.26MB |
| 03-Writing copy for a webpage.mp4 |
17.08MB |
| 04-Add ad extensions in Google Ads.mp4 |
10.00MB |
| 04-Budgeting for paid marketing.mp4 |
20.81MB |
| 04-Building and leveraging followers.mp4 |
20.24MB |
| 04-Capturing key insights.mp4 |
16.38MB |
| 04-Craft the buyer journey.mp4 |
5.86MB |
| 04-Create your value statement.mp4 |
26.93MB |
| 04-Creating a buyer journey map.mp4 |
18.54MB |
| 04-Creating lean messaging.mp4 |
17.73MB |
| 04-Creating your persona.mp4 |
14.09MB |
| 04-Curating content.mp4 |
5.96MB |
| 04-Dynamic variables.mp4 |
10.60MB |
| 04-Exact match targeting.mp4 |
3.83MB |
| 04-Exploring ad groups.mp4 |
3.36MB |
| 04-Finding link-building opportunities.mp4 |
9.89MB |
| 04-First-click models From awareness to acquisition.mp4 |
6.38MB |
| 04-Getting ideas for content.mp4 |
24.33MB |
| 04-Getting that email address.mp4 |
10.40MB |
| 04-How did you hear about us Surveys and panel studies.mp4 |
4.86MB |
| 04-How Google Ads appear.mp4 |
4.57MB |
| 04-How SEO affects your business.mp4 |
21.34MB |
| 04-Install Google Tag Manager in WordPress.mp4 |
10.30MB |
| 04-Leveraging microformats.mp4 |
26.16MB |
| 04-Measuring the success of email.mp4 |
19.89MB |
| 04-Multivariable regression Building your marketing mix model.mp4 |
40.17MB |
| 04-Optimizing nontext components of a webpage.mp4 |
12.53MB |
| 04-Overview of the course project.mp4 |
11.74MB |
| 04-Quantifying customer loyalty.mp4 |
10.85MB |
| 04-Reviewing conversion data.mp4 |
6.97MB |
| 04-Reviewing speed score.mp4 |
5.46MB |
| 04-Server-side vs client-side tags explained.mp4 |
2.59MB |
| 04-Set your bids in Google Ads.mp4 |
12.07MB |
| 04-Understanding keyword attributes.mp4 |
13.11MB |
| 04-Use Google Keyword Planner for ideas.mp4 |
10.59MB |
| 04-Using micromoments to create customers.mp4 |
10.43MB |
| 04-Writing copy for a product description.mp4 |
18.71MB |
| 04-Writing the first draft.mp4 |
11.66MB |
| 05-Benefits of using Google Ads.mp4 |
4.88MB |
| 05-Connecting with your customer.mp4 |
19.77MB |
| 05-Creating your first paid campaign.mp4 |
17.93MB |
| 05-Establishing goals.mp4 |
15.26MB |
| 05-Evaluate keyword search volume.mp4 |
9.74MB |
| 05-Exploring ads keywords and insights.mp4 |
7.02MB |
| 05-Feature transformation with diminishing returns and adstocks.mp4 |
33.47MB |
| 05-Finalize your Google Ads campaign.mp4 |
2.72MB |
| 05-How to prioritize in marketing.mp4 |
12.57MB |
| 05-Incorporating custom JavaScript into GTM variables.mp4 |
8.69MB |
| 05-Negative match targeting.mp4 |
2.86MB |
| 05-Observing general rules.mp4 |
19.60MB |
| 05-Optimizing for personalized search.mp4 |
22.88MB |
| 05-Position-based models and assigning credit.mp4 |
5.13MB |
| 05-Set network settings in Google Ads.mp4 |
3.12MB |
| 05-Stopping the blast.mp4 |
13.97MB |
| 05-Tools to launch successful campaigns.mp4 |
11.44MB |
| 05-Understanding keyword distribution.mp4 |
10.04MB |
| 05-Working with an editorial calendar.mp4 |
7.52MB |
| 05-Working with multiple attribution methods.mp4 |
7.22MB |
| 05-Working with server-side factors.mp4 |
25.49MB |
| 05-Writing copy for social media.mp4 |
17.90MB |
| 06-Adjust campaign settings in Google Ads.mp4 |
3.91MB |
| 06-Data-driven attribution and machine learning.mp4 |
5.47MB |
| 06-Developing your KPIs.mp4 |
20.62MB |
| 06-Ongoing keyword evaluation.mp4 |
18.83MB |
| 06-Polishing the draft.mp4 |
22.41MB |
| 06-Promote your content with social media.mp4 |
31.33MB |
| 06-Select your audience in Google Ads.mp4 |
13.81MB |
| 06-Statistical tests to validate your models accuracy.mp4 |
44.28MB |
| 06-Understanding the Google Ads structure.mp4 |
6.55MB |
| 06-Using Google Search Console.mp4 |
17.89MB |
| 07-Click windows and view-through conversions.mp4 |
8.10MB |
| 07-Drafting a one-page marketing plan.mp4 |
16.81MB |
| 07-Forecasting future scenarios for planning.mp4 |
46.10MB |
| 07-How the Google Ads auction works.mp4 |
10.61MB |
| 07-Measuring content performance.mp4 |
33.76MB |
| 07-Writing a headline.mp4 |
25.59MB |
| 08-Testing your headlines.mp4 |
9.72MB |
| 09-Selling the page.mp4 |
11.87MB |
| 10-Rewriting existing copy.mp4 |
23.63MB |
| 11-Using typography effectively.mp4 |
26.01MB |
| Become a Digital Advertising Specialist.png |
1.02MB |
| Ex_Files_Building_Integrated_Online_Marketing.zip |
606.68KB |
| Ex_Files_Content_Marketing_Foundations.zip |
249.47KB |
| Ex_Files_Learning_to_Write_Marketing_Copy.zip |
310.28KB |
| Ex_Files_Marketing_Attribution_Mix_Modeling.zip |
220.38KB |
| Ex_Files_SEO_Foundations.zip |
31.20KB |
| Glossary_SEO_Foundations.zip |
48.68KB |
| README.txt |
2.25KB |