Please note that this page does not hosts or makes available any of the listed filenames. You
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|
01_01-Welcome.mp4 |
13.06MB |
01_02-What you should know before watching this course.mp4 |
15.46MB |
02_01-What is a brand.mp4 |
25.29MB |
02_02-Understanding why brands are important.mp4 |
14.62MB |
02_03-Understanding the branding process.mp4 |
23.47MB |
03_01-Identifying your core values and purpose.mp4 |
30.32MB |
03_02-Creating brand drivers.mp4 |
30.75MB |
03_03-Deciding on what to brand.mp4 |
32.72MB |
03_04-Designing your brand architecture.mp4 |
27.40MB |
03_05-Identifying the brand personality.mp4 |
31.18MB |
04_01-Identifying your customers.mp4 |
20.83MB |
04_02-Understanding your customers beliefs.mp4 |
22.86MB |
04_03-Developing your brand promise The value proposition.mp4 |
27.14MB |
05_01-Developing the brands name.mp4 |
31.64MB |
05_02-Creating the brands look and feel.mp4 |
28.55MB |
05_03-Creating the brandpromise touchpoints.mp4 |
21.19MB |
06_01-Identifying the internal channels.mp4 |
32.41MB |
06_02-Creating the brand book.mp4 |
16.01MB |
06_03-Linking the brand to product and service design.mp4 |
26.49MB |
07_01-Identifying the external channels.mp4 |
24.55MB |
07_02-Expressing the brand in digital and social channels.mp4 |
28.36MB |
07_03-Expressing the brand through packaging.mp4 |
20.54MB |
07_04-Creating branded spaces and environments.mp4 |
28.46MB |
08_01-Understanding brand performance.mp4 |
24.04MB |
08_02-Managing brand equity.mp4 |
22.29MB |
09_01-Next steps.mp4 |
24.31MB |