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001 Campaign Cost & # of Impressions_en.vtt |
6.18KB |
001 Campaign Cost & # of Impressions.mp4 |
39.41MB |
001 Customer Analytics Customer acquisition cost_en.vtt |
4.89KB |
001 Customer Analytics Customer acquisition cost.mp4 |
9.17MB |
001 Download the Files.html |
361B |
001 Introduction to our new data_en.vtt |
7.77KB |
001 Introduction to our new data.mp4 |
32.95MB |
001 Our Recommendation_en.vtt |
6.45KB |
001 Our Recommendation.mp4 |
14.80MB |
001 Presenting key performance indicators (KPIs)_en.vtt |
7.55KB |
001 Presenting key performance indicators (KPIs).mp4 |
17.76MB |
001 Web Analytics Traffic sources_en.vtt |
5.47KB |
001 Web Analytics Traffic sources.mp4 |
5.76MB |
002 Calculating CPC & Lead conversion_en.vtt |
4.73KB |
002 Calculating CPC & Lead conversion.mp4 |
12.35MB |
002 Calculating the # of new customers_en.vtt |
6.66KB |
002 Calculating the # of new customers.mp4 |
37.66MB |
002 Creating spin buttons_en.vtt |
7.89KB |
002 Creating spin buttons.mp4 |
23.79MB |
002 Customer Analytics Customer lifetime value_en.vtt |
7.14KB |
002 Customer Analytics Customer lifetime value.mp4 |
12.69MB |
002 Introduction to modeling_en.vtt |
5.41KB |
002 Introduction to modeling.mp4 |
12.26MB |
002 Introduction to the case study_en.vtt |
6.21KB |
002 Introduction to the case study.mp4 |
9.81MB |
002 Web Analytics Time spent on site_en.vtt |
3.59KB |
002 Web Analytics Time spent on site.mp4 |
7.22MB |
003 Asking more questions of our data_en.vtt |
5.87KB |
003 Asking more questions of our data.mp4 |
15.29MB |
003 Calculating average customer age & Days to convert_en.vtt |
8.72KB |
003 Calculating average customer age & Days to convert.mp4 |
54.11MB |
003 Customer Analytics Customer lifetime value example_en.vtt |
3.41KB |
003 Customer Analytics Customer lifetime value example.mp4 |
6.14MB |
003 Evaluating new ad channels_en.vtt |
6.75KB |
003 Evaluating new ad channels.mp4 |
15.72MB |
003 Making our dashboard dynamic_en.vtt |
6.43KB |
003 Making our dashboard dynamic.mp4 |
36.26MB |
003 Web Analytics BounceAbandonment rate_en.vtt |
5.82KB |
003 Web Analytics BounceAbandonment rate.mp4 |
10.97MB |
004 Analyzing our data by ad pt. I_en.vtt |
6.37KB |
004 Analyzing our data by ad pt. I.mp4 |
38.34MB |
004 Calculating customer acquisition cost & Average purchases_en.vtt |
4.37KB |
004 Calculating customer acquisition cost & Average purchases.mp4 |
16.13MB |
004 Calculating customer lifetime value_en.vtt |
6.75KB |
004 Calculating customer lifetime value.mp4 |
20.92MB |
004 Creating various charts and graphs_en.vtt |
6.43KB |
004 Creating various charts and graphs.mp4 |
40.08MB |
004 Customer Analytics Net promoter score_en.vtt |
6.56KB |
004 Customer Analytics Net promoter score.mp4 |
11.86MB |
004 Introducing the case study data_en.vtt |
4.08KB |
004 Introducing the case study data.mp4 |
17.04MB |
005 Adding fields to our data_en.vtt |
7.61KB |
005 Adding fields to our data.mp4 |
36.49MB |
005 Analyzing our data by ad pt. II_en.vtt |
3.26KB |
005 Analyzing our data by ad pt. II.mp4 |
11.90MB |
005 Customer Analytics Key takeaways_en.vtt |
3.75KB |
005 Customer Analytics Key takeaways.mp4 |
6.74MB |
005 Modeling tips and best practices_en.vtt |
6.30KB |
005 Modeling tips and best practices.mp4 |
19.17MB |
005 Social Media Analytics FollowersLikes_en.vtt |
3.50KB |
005 Social Media Analytics FollowersLikes.mp4 |
3.82MB |
006 Calculating Cost-per-lead_en.vtt |
9.38KB |
006 Calculating Cost-per-lead.mp4 |
35.82MB |
006 Calculating touch points & Lead conversion_en.vtt |
4.07KB |
006 Calculating touch points & Lead conversion.mp4 |
15.48MB |
006 Inputting our assumptions pt. I_en.vtt |
6.22KB |
006 Inputting our assumptions pt. I.mp4 |
17.76MB |
006 Social Media Analytics Engagement_en.vtt |
4.64KB |
006 Social Media Analytics Engagement.mp4 |
9.56MB |
007 Building a PivotChart with Slicers_en.vtt |
9.57KB |
007 Building a PivotChart with Slicers.mp4 |
42.56MB |
007 Inputting our assumptions pt. II_en.vtt |
6.72KB |
007 Inputting our assumptions pt. II.mp4 |
17.22MB |
007 Social Media Analytics Key takeaways_en.vtt |
4.24KB |
007 Social Media Analytics Key takeaways.mp4 |
7.96MB |
008 Analyzing age demographics_en.vtt |
8.68KB |
008 Analyzing age demographics.mp4 |
22.30MB |
008 Digital Ad Analytics Impressions and reach_en.vtt |
5.43KB |
008 Digital Ad Analytics Impressions and reach.mp4 |
10.87MB |
008 Inputting our assumptions pt. III_en.vtt |
6.62KB |
008 Inputting our assumptions pt. III.mp4 |
22.99MB |
009 Creating a PivotTable with a calculated field_en.vtt |
8.69KB |
009 Creating a PivotTable with a calculated field.mp4 |
42.69MB |
009 Digital Ad Analytics Click-through-rate (CTR)_en.vtt |
2.89KB |
009 Digital Ad Analytics Click-through-rate (CTR).mp4 |
5.16MB |
009 Projecting ad revenue pt. I_en.vtt |
4.87KB |
009 Projecting ad revenue pt. I.mp4 |
30.71MB |
010 Calculating net promoter score_en.vtt |
5.16KB |
010 Calculating net promoter score.mp4 |
16.73MB |
010 Digital Ad Analytics Cost-per-click (CPC)_en.vtt |
3.75KB |
010 Digital Ad Analytics Cost-per-click (CPC).mp4 |
7.33MB |
010 Projecting ad revenue pt. II_en.vtt |
8.99KB |
010 Projecting ad revenue pt. II.mp4 |
40.07MB |
011 Digital Ad AnalyticsCost-per-lead & Key takeaways_en.vtt |
6.97KB |
011 Digital Ad AnalyticsCost-per-lead & Key takeaways.mp4 |
13.88MB |
011 First contact with customer_en.vtt |
11.14KB |
011 First contact with customer.mp4 |
34.53MB |
011 Projecting organic follower revenue_en.vtt |
5.50KB |
011 Projecting organic follower revenue.mp4 |
24.60MB |
012 Customer satisfaction_en.vtt |
7.63KB |
012 Customer satisfaction.mp4 |
32.39MB |
012 Projecting expenses_en.vtt |
6.69KB |
012 Projecting expenses.mp4 |
46.60MB |
013 Calculating net profit and breakeven_en.vtt |
2.70KB |
013 Calculating net profit and breakeven.mp4 |
10.63MB |
013 Understanding customer engagement_en.vtt |
4.78KB |
013 Understanding customer engagement.mp4 |
15.88MB |
014 Calculating customer lifetime value_en.vtt |
7.44KB |
014 Calculating customer lifetime value.mp4 |
22.71MB |
014 Understanding ROI_en.vtt |
5.95KB |
014 Understanding ROI.mp4 |
10.46MB |
015 Calculating our returns_en.vtt |
5.18KB |
015 Calculating our returns.mp4 |
38.72MB |
016 Creating a single-variable sensitivity table_en.vtt |
6.14KB |
016 Creating a single-variable sensitivity table.mp4 |
32.68MB |
017 Creating a multi-variable sensitivity table_en.vtt |
7.45KB |
017 Creating a multi-variable sensitivity table.mp4 |
48.39MB |
10267206-Marketing-Analytics-Bootcamp-Slides.pdf |
1.94MB |
17680024-Marketing-Analytics-Case-Study.xlsm |
206.76KB |
17680026-Marketing-Analytics-Case-Study-Solution.xlsm |
270.33KB |
Bonus Resources.txt |
386B |
Get Bonus Downloads Here.url |
179B |