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| 01_01-Welcome.mp4 |
13.06Мб |
| 01_02-What you should know before watching this course.mp4 |
15.46Мб |
| 02_01-What is a brand.mp4 |
25.29Мб |
| 02_02-Understanding why brands are important.mp4 |
14.62Мб |
| 02_03-Understanding the branding process.mp4 |
23.47Мб |
| 03_01-Identifying your core values and purpose.mp4 |
30.32Мб |
| 03_02-Creating brand drivers.mp4 |
30.75Мб |
| 03_03-Deciding on what to brand.mp4 |
32.72Мб |
| 03_04-Designing your brand architecture.mp4 |
27.40Мб |
| 03_05-Identifying the brand personality.mp4 |
31.18Мб |
| 04_01-Identifying your customers.mp4 |
20.83Мб |
| 04_02-Understanding your customers beliefs.mp4 |
22.86Мб |
| 04_03-Developing your brand promise The value proposition.mp4 |
27.14Мб |
| 05_01-Developing the brands name.mp4 |
31.64Мб |
| 05_02-Creating the brands look and feel.mp4 |
28.55Мб |
| 05_03-Creating the brandpromise touchpoints.mp4 |
21.19Мб |
| 06_01-Identifying the internal channels.mp4 |
32.41Мб |
| 06_02-Creating the brand book.mp4 |
16.01Мб |
| 06_03-Linking the brand to product and service design.mp4 |
26.49Мб |
| 07_01-Identifying the external channels.mp4 |
24.55Мб |
| 07_02-Expressing the brand in digital and social channels.mp4 |
28.36Мб |
| 07_03-Expressing the brand through packaging.mp4 |
20.54Мб |
| 07_04-Creating branded spaces and environments.mp4 |
28.46Мб |
| 08_01-Understanding brand performance.mp4 |
24.04Мб |
| 08_02-Managing brand equity.mp4 |
22.29Мб |
| 09_01-Next steps.mp4 |
24.31Мб |