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| 001 Introduction to Action Copywriting Formulas.mp4 |
11.13Мб |
| 001 Introduction to becoming an Exceptional Writer.mp4 |
13.25Мб |
| 001 Introduction to Email Copywriting Formulas.mp4 |
8.90Мб |
| 001 Introduction to Exceptional Writing Deterrents.mp4 |
12.85Мб |
| 001 Introduction to Headline Copywriting Formulas.mp4 |
21.71Мб |
| 001 Introduction to Organizational Copywriting Formulas.mp4 |
8.40Мб |
| 001 Introduction to the Copywriting Sections of the Course.mp4 |
32.01Мб |
| 001 Introduction to the Exceptional Writing Journey.mp4 |
11.61Мб |
| 001 Introduction to the Keys to Exceptional Writing.mp4 |
14.63Мб |
| 001 Introduction to the Kind of Writing Styles that Suit Your Personality.mp4 |
56.52Мб |
| 001 Introduction to the Personal Journey of Writing.mp4 |
7.32Мб |
| 001 Q&A Introduction to Matthew Rolnick.mp4 |
64.45Мб |
| 001 Q&A Introduction to Renee Sylvestre-Williams.mp4 |
43.19Мб |
| 002 A Lackadaisical Attitude.mp4 |
19.32Мб |
| 002 Are you a Writer_.mp4 |
14.56Мб |
| 002 Don’t be Obsessed with Grammar.mp4 |
10.08Мб |
| 002 Importance of Reading.mp4 |
22.99Мб |
| 002 Matthew Rolnick_ Contributor and Council Member at Forbes.mp4 |
14.95Мб |
| 002 Meet Renee.mp4 |
20.30Мб |
| 002 Perspectives of the Exceptional Writer.mp4 |
8.16Мб |
| 002 The AIDA_ Attention, Interest, Desire, Action Formula.mp4 |
34.67Мб |
| 002 The Closet Writer.mp4 |
45.31Мб |
| 002 The Report Formula.mp4 |
36.20Мб |
| 002 The TPSC_ Text, Placement, Size, Color Formula.mp4 |
30.42Мб |
| 002 “Who Else Wants…_ Formula.mp4 |
23.53Мб |
| 003 Conquer the Art of Description.mp4 |
27.79Мб |
| 003 Define your Audience.mp4 |
25.90Мб |
| 003 Feeling Entitled.mp4 |
14.24Мб |
| 003 Matthew's role as VP of Sales at Yaymaker.mp4 |
17.02Мб |
| 003 Renee’s Hobbies and Interests.mp4 |
68.03Мб |
| 003 The Data Formula.mp4 |
17.28Мб |
| 003 The Elements Of An Offer Formula.mp4 |
35.31Мб |
| 003 The Eternal Writer.mp4 |
32.44Мб |
| 003 The PAS_ Problem, Agitate, Solution Formula.mp4 |
58.76Мб |
| 003 Worst Case Scenario.mp4 |
20.95Мб |
| 003 You’re an Observer of Life.mp4 |
13.99Мб |
| 003 “The Secret of..._ Formula.mp4 |
23.37Мб |
| 004 Don’t be a People Pleaser.mp4 |
19.52Мб |
| 004 Get Inspired.mp4 |
10.75Мб |
| 004 Limit Background Information.mp4 |
10.95Мб |
| 004 Matthew's main area of Focus as a Content Writer.mp4 |
7.39Мб |
| 004 Romanticizing the Writing Craft.mp4 |
19.87Мб |
| 004 The Evolution of Renee’s Work Life.mp4 |
15.94Мб |
| 004 The Hesitant Writer.mp4 |
35.90Мб |
| 004 The How-To Formula.mp4 |
43.13Мб |
| 004 The IDCA_ Interest, Desire, Conviction, Action Formula.mp4 |
42.57Мб |
| 004 The RAD_ Require, Acquire, Desire Formula.mp4 |
39.45Мб |
| 004 The “Method, Target and Benefit_ Formula.mp4 |
19.32Мб |
| 004 You’re Always Analyzing This…and That.mp4 |
21.79Мб |
| 005 Be Relatable.mp4 |
13.36Мб |
| 005 Fearing Marketing.mp4 |
22.39Мб |
| 005 Hooking your Reader, as a Writer.mp4 |
7.68Мб |
| 005 Renee’s Passion for Writing.mp4 |
166.63Мб |
| 005 The ACCA_ Awareness, Comprehension, Conviction, Action Formula.mp4 |
54.64Мб |
| 005 The Innovative Writer.mp4 |
28.15Мб |
| 005 The Inquiry Formula.mp4 |
8.07Мб |
| 005 The “I Want Button_ Formula.mp4 |
24.12Мб |
| 005 Write Daily.mp4 |
19.92Мб |
| 005 Writing is for an Audience of One.mp4 |
25.33Мб |
| 005 You Live to Write Another Day.mp4 |
25.69Мб |
| 005 “Little-Known Ways to…_ Formula.mp4 |
17.89Мб |
| 006 An Unreasonable Timeline.mp4 |
25.56Мб |
| 006 Content Strategy as a Career Path.mp4 |
31.76Мб |
| 006 Defining _Copywriting_.mp4 |
7.47Мб |
| 006 Rewrite.mp4 |
24.71Мб |
| 006 Take Risks.mp4 |
12.98Мб |
| 006 The AIDPPC_ Attention, Interest, Description, Persuasion, Proof, Close Formula.mp4 |
69.86Мб |
| 006 The Endorsement Formula.mp4 |
24.43Мб |
| 006 The Inspired Writer.mp4 |
28.25Мб |
| 006 The “Get...Formula”.mp4 |
19.64Мб |
| 006 Writing in your Own Voice is Crucial.mp4 |
13.80Мб |
| 006 You Have Doubts.mp4 |
18.09Мб |
| 006 “Get Rid of [Problem] Once and For All_ Formula.mp4 |
18.11Мб |
| 007 Challenge Yourself.mp4 |
28.15Мб |
| 007 Expecting an ‘Easy-Bake’ Outline.mp4 |
21.01Мб |
| 007 Persuasive Writing Tips for Selling.mp4 |
7.64Мб |
| 007 The AAPPA_ Attention, Advantage, Proof, Persuasion, Action Formula.mp4 |
90.46Мб |
| 007 The Implications of SEO and Keywords.mp4 |
22.64Мб |
| 007 The Literate Writer.mp4 |
31.47Мб |
| 007 The This_That Formula.mp4 |
5.59Мб |
| 007 Writing is Telepathic.mp4 |
9.45Мб |
| 007 You have an Ongoing Love Affair With Books.mp4 |
10.35Мб |
| 007 Your Own Created Space.mp4 |
15.50Мб |
| 007 “Here’s a Quick Way to [Solve a problem]_ Formula.mp4 |
25.46Мб |
| 008 Avoid Pretense.mp4 |
21.15Мб |
| 008 Be Serious.mp4 |
13.16Мб |
| 008 Examples of Effective Copy.mp4 |
37.06Мб |
| 008 How does a Writer go Viral_.mp4 |
17.82Мб |
| 008 The Logical Writer.mp4 |
26.16Мб |
| 008 The PPPP_ Picture, Promise, Prove, Push Formula.mp4 |
65.56Мб |
| 008 The Shorty Formula.mp4 |
5.53Мб |
| 008 Writer’s Envy.mp4 |
20.24Мб |
| 008 You’re a Lifelong Collector of Tales.mp4 |
19.97Мб |
| 008 “Now You Can Have_Do Something Desirable_Great Circumstance_ Formula.mp4 |
17.00Мб |
| 009 A Need for Approval.mp4 |
21.58Мб |
| 009 Building an Emotional Connection with the Reader.mp4 |
77.88Мб |
| 009 Ranking Content in Search Engines.mp4 |
32.79Мб |
| 009 Set Deadlines.mp4 |
9.91Мб |
| 009 The QUEST_ Qualify, Understand, Educate, Stimulate_Sell, Transition Formula.mp4 |
86.90Мб |
| 009 The Savvy Writer.mp4 |
36.46Мб |
| 009 The “[Do something] Like [World-class example]_ Formula.mp4 |
17.36Мб |
| 009 You Need Space.mp4 |
26.16Мб |
| 010 Defining a _Call-to-Action_.mp4 |
39.65Мб |
| 010 Download.html |
2.93Кб |
| 010 Getting Published.mp4 |
40.81Мб |
| 010 Re-Evaluate Your Work.mp4 |
17.98Мб |
| 010 The AICPBSAWN Formula.mp4 |
74.75Мб |
| 010 The “[Have a _Build a]... You Can Be Proud Of_ Formula.mp4 |
14.46Мб |
| 010 What Defines a Writer.mp4 |
19.02Мб |
| 011 Constancy or Committed.mp4 |
7.79Мб |
| 011 Feel Good and Be Good.mp4 |
7.52Мб |
| 011 Press Distribution (PR Web, PR Newswire).mp4 |
54.66Мб |
| 011 The importance of a Headline and Examples.mp4 |
56.36Мб |
| 011 The PASTOR_ Problem, Amplify, Story, Transformation, Offer, Response Formula.mp4 |
57.79Мб |
| 011 The “What Everybody Ought to Know About_______ Formula.mp4 |
17.72Мб |
| 012 Renee’s most Memorable Experiences.mp4 |
19.04Мб |
| 012 Tenacity and Determination.mp4 |
23.22Мб |
| 012 The FACE_ Familiar, Audience, Cost, Education Formula.mp4 |
51.71Мб |
| 012 The “[number] [item][persona] Will Love (Hint_ [statement])_ Formula.mp4 |
28.11Мб |
| 012 Tips on writing News Worthy articles.mp4 |
12.53Мб |
| 013 10 Keyword Formulas that Trigger a Response.mp4 |
27.17Мб |
| 013 Hunger and Passion.mp4 |
12.23Мб |
| 013 Renee’s Sources of Inspiration.mp4 |
14.53Мб |
| 013 The “How To [action] When [statement]_ [persona] Edition_ Formula.mp4 |
18.84Мб |
| 014 A Missive or Tenor.mp4 |
12.94Мб |
| 014 The “[persona]-Friendly Guide To [activity] (statement)_ Formula.mp4 |
21.32Мб |
| 014 Writing _Viral_ Content.mp4 |
58.87Мб |
| 014 Written vs. Video Content.mp4 |
28.30Мб |
| 015 Defining AIDA & Examples.mp4 |
74.55Мб |
| 015 The “Why I Got [action]_ Every [persona] Should Be Aware Of [statement]_ Formula.mp4 |
21.33Мб |
| 015 Thoughts on Paid Advertising.mp4 |
7.63Мб |
| 016 Components of Good Quality Web Content.mp4 |
27.97Мб |
| 016 Elements of an Offer with High Conversion Rates.mp4 |
42.28Мб |
| 016 The “[number] Ways To [action] Your [blank] Without Having To.._ Formula.mp4 |
32.80Мб |
| 017 Deciding on a Topic or Subject.mp4 |
18.38Мб |
| 017 The Effectiveness of Deep Discounts in Copy.mp4 |
19.46Мб |
| 017 The “[number] Signs [action] (Don’t Worry_ [statement])_ Formula.mp4 |
21.77Мб |
| 018 Defining Social Proof and Use Cases.mp4 |
59.18Мб |
| 018 Does Tone Matter_.mp4 |
49.03Мб |
| 018 The “[action] For [time] [result]_ Formula.mp4 |
16.80Мб |
| 019 Are CMS' effective_.mp4 |
14.80Мб |
| 019 The Concept of _Scarcity_ & _Urgency_ in Copy.mp4 |
30.28Мб |
| 019 The “Even The [persona] Can [action] [statement]_ Formula.mp4 |
19.44Мб |
| 020 Gauging Success.mp4 |
13.52Мб |
| 020 The “[power word] Your [persona] At [activity] [result]_ Formula.mp4 |
17.22Мб |
| 020 Using the _Storytelling_ Approach in Copy.mp4 |
41.96Мб |
| 021 How to Promote Content.mp4 |
25.05Мб |
| 021 The _We [verb] [object]_ Here’s What We Learned_ Formula.mp4 |
23.45Мб |
| 021 The Importance of Building Reader Profiles.mp4 |
34.27Мб |
| 022 Blog Post vs. Article.mp4 |
33.50Мб |
| 022 Building a Relationship in less than 200 Words.mp4 |
13.72Мб |
| 023 Content Writing vs. Copywriting.mp4 |
20.92Мб |
| 023 The _PAS_ Copywriting Formula - Problem, Agitate, Solution.mp4 |
27.65Мб |
| 024 Making Content Unique.mp4 |
32.05Мб |
| 024 The _IDCA_ Copywriting Formula - Interest, Desire, Conviction, Action.mp4 |
46.31Мб |
| 025 The _ACCA_ Copywriting Formula - Awareness, Comprehension, Conviction, Action.mp4 |
27.56Мб |
| 025 What is Writer’s Block_.mp4 |
97.03Мб |
| 026 Does Writing Get Repetitive_.mp4 |
61.60Мб |
| 026 The _FAB_ Copywriting Formula - Features, Advantages, Benefits.mp4 |
65.70Мб |
| 027 Renee’s Passion for Reading.mp4 |
97.85Мб |
| 027 The _4 P's_ Copywriting Formula - Promise, Picture, Proof, Push.mp4 |
33.63Мб |
| 028 Additional Writing Tips from Matthew Rolnick.mp4 |
196.20Мб |
| 028 What is “Storytelling”_.mp4 |
146.33Мб |
| 029 Mechanics of Strategy.mp4 |
110.28Мб |
| 030 Is Blogging Lucrative_.mp4 |
8.81Мб |
| 031 Renee’s Role as a Finance Columnist.mp4 |
84.81Мб |
| 032 Renee’s Professional Hurdles.mp4 |
46.15Мб |
| 033 Content Strategy for Big vs. Small Brands.mp4 |
49.19Мб |
| 034 Five Strengths and Weaknesses as a Content Strategist.mp4 |
81.27Мб |
| 035 Handling Feedback and Criticism.mp4 |
28.92Мб |
| 036 Working as Part of a Team vs. Independently.mp4 |
19.82Мб |
| 037 Introvert vs. Extrovert.mp4 |
28.12Мб |
| 038 Finding Inspiration for Content.mp4 |
20.63Мб |
| 039 Renee's Career Aspirations.mp4 |
26.63Мб |
| 040 Advice for Aspiring Writers.mp4 |
17.91Мб |
| 041 Going back in Time.mp4 |
29.26Мб |
| 042 Top Three Content Marketing Strategies for Long-term Growth.mp4 |
25.15Мб |
| 043 Thoughts on Google Trends.mp4 |
33.47Мб |
| 044 Targeting a Global Audience.mp4 |
27.43Мб |
| 045 Ethically Policing Social Media Content.mp4 |
35.78Мб |
| 046 Sparking Curiosity with the First Sentence.mp4 |
44.93Мб |
| 047 Thoughts on Infographics as the new King of Content.mp4 |
55.40Мб |
| 048 Social Media, Email. & SEO for Driving Sales.mp4 |
31.75Мб |
| 049 The Importance of Research before Publishing.mp4 |
43.58Мб |
| 050 Defining a Call-to-Action.mp4 |
16.56Мб |
| 051 Ideal Length for Content.mp4 |
53.38Мб |
| 052 10 Words that Trigger an Emotional Reaction.mp4 |
53.20Мб |
| 053 Importance of Crediting a Source.mp4 |
68.96Мб |
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543б |