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| 01-Ad copywriting resources.mp4 |
10.00Мб |
| 01-Additional resources for advertising on Instagram.mp4 |
2.41Мб |
| 01-Advertising foundations.mp4 |
22.50Мб |
| 01-Analytics tracking and attribution.mp4 |
16.73Мб |
| 01-An introduction to Twitter Ads.mp4 |
8.89Мб |
| 01-Attribution incrementality and marketing mix modeling.mp4 |
17.29Мб |
| 01-Audience resources and data for lead generation.mp4 |
6.17Мб |
| 01-Being where the customers are.mp4 |
39.35Мб |
| 01-Choose a budget for your Facebook ads.mp4 |
14.93Мб |
| 01-Continue learning about advertising on YouTube.mp4 |
227.26Кб |
| 01-Continue learning advanced Facebook Ads.mp4 |
4.79Мб |
| 01-Continue learning programmatic.mp4 |
2.33Мб |
| 01-Create ads programmatically via the Facebook Business API.mp4 |
15.21Мб |
| 01-Create a new YouTube ad campaign.mp4 |
17.83Мб |
| 01-Create an Instagram ad campaign.mp4 |
11.14Мб |
| 01-Creative testing framework Concept-theme-variant.mp4 |
9.84Мб |
| 01-Customer personas.mp4 |
19.14Мб |
| 01-Define your account structure.mp4 |
16.20Мб |
| 01-Defining goals for your lead generation PPC strategy.mp4 |
4.69Мб |
| 01-Demographic targeting Geotargeting.mp4 |
6.66Мб |
| 01-Discover the YouTube advertisement process.mp4 |
8.54Мб |
| 01-Eliminate the passive voice.mp4 |
4.87Мб |
| 01-Encountering ad fraud in programmatic.mp4 |
7.85Мб |
| 01-Estimating and projecting PPC performance.mp4 |
4.60Мб |
| 01-Getting started with Facebook advertising.mp4 |
4.34Мб |
| 01-Google and the programmatic market.mp4 |
5.36Мб |
| 01-Grab attention on YouTube.mp4 |
6.33Мб |
| 01-How psychology affects ad copy.mp4 |
10.55Мб |
| 01-How the Facebook ad auctions work.mp4 |
12.01Мб |
| 01-How to craft a powerful profile.mp4 |
15.37Мб |
| 01-How to manage existing Facebook ads and campaigns.mp4 |
9.41Мб |
| 01-How to set up a Facebook advertising account.mp4 |
6.32Мб |
| 01-Idenfity advertising capabilities.mp4 |
5.78Мб |
| 01-Identifying the value of top-of-funnel campaigns.mp4 |
4.71Мб |
| 01-Important metrics and concepts for Instagram ads.mp4 |
4.20Мб |
| 01-Instagram advertising placement options and specs.mp4 |
12.35Мб |
| 01-Introduction to developing a multichannel PPC strategy.mp4 |
2.34Мб |
| 01-Introduction to Facebook ads.mp4 |
6.76Мб |
| 01-Learn how to master Facebook Ads.mp4 |
9.26Мб |
| 01-Learn more about PPC.mp4 |
1.45Мб |
| 01-Leverage Instagram advertising for your business.mp4 |
6.92Мб |
| 01-Linking a YouTube account.mp4 |
5.56Мб |
| 01-Manage tweets.mp4 |
4.27Мб |
| 01-Micro vs macro goals.mp4 |
20.06Мб |
| 01-Next steps.mp4 |
6.38Мб |
| 01-Next steps.mp4 |
5.02Мб |
| 01-Next steps.mp4 |
3.30Мб |
| 01-Overview of advertising on Instagram.mp4 |
12.15Мб |
| 01-PPC strategy Lead generation for local businesses.mp4 |
4.66Мб |
| 01-Programmatic and third-party data.mp4 |
6.33Мб |
| 01-Reach your audience with Twitter Ads.mp4 |
11.63Мб |
| 01-Review your campaign reports.mp4 |
6.84Мб |
| 01-Set up a campaign.mp4 |
8.57Мб |
| 01-Set up budgets.mp4 |
4.73Мб |
| 01-Set up your advertising account.mp4 |
8.93Мб |
| 01-Shaping your message.mp4 |
16.46Мб |
| 01-Tailored Audiences.mp4 |
8.99Мб |
| 01-The ad cycle.mp4 |
37.76Мб |
| 01-The landscape of marketing providers.mp4 |
42.23Мб |
| 01-The three pillars of a social ads bring your AMO.mp4 |
5.51Мб |
| 01-The value of LinkedIn ads.mp4 |
12.72Мб |
| 01-Time to get started.mp4 |
10.54Мб |
| 01-Tips for writing a great Facebook ad.mp4 |
15.82Мб |
| 01-Touring the overview page in Google Ads Analytics.mp4 |
11.78Мб |
| 01-Using audiences to align channels for lead generation.mp4 |
3.19Мб |
| 01-Website ad copy.mp4 |
7.45Мб |
| 01-What is programmatic advertising.mp4 |
8.16Мб |
| 01-Where does data come from.mp4 |
7.22Мб |
| 01-Working with an agency.mp4 |
29.25Мб |
| 01-Writing for web readers.mp4 |
17.34Мб |
| 02-Access Google Ads.mp4 |
9.48Мб |
| 02-Acquisition goals.mp4 |
17.92Мб |
| 02-Audience targeting.mp4 |
19.09Мб |
| 02-Basic advertising terminology.mp4 |
4.59Мб |
| 02-Basic digital presence.mp4 |
34.48Мб |
| 02-Begin building PPC audiences.mp4 |
6.41Мб |
| 02-Building custom reports using the Facebook Business API.mp4 |
11.84Мб |
| 02-Cards library.mp4 |
6.04Мб |
| 02-Comparing PPC platforms Targeting options.mp4 |
6.33Мб |
| 02-Control access with Facebook Business Manager.mp4 |
7.94Мб |
| 02-Conversion tracking in Google Ads.mp4 |
16.95Мб |
| 02-Create an ad set and configure placements.mp4 |
15.93Мб |
| 02-Create a new ad group for YouTube.mp4 |
23.77Мб |
| 02-Create an Instagram professional account.mp4 |
10.16Мб |
| 02-Create custom reports for Youtube ads.mp4 |
15.02Мб |
| 02-Data and behavioral targeting.mp4 |
6.80Мб |
| 02-Decide on your bids.mp4 |
7.69Мб |
| 02-Define and target your audience.mp4 |
7.14Мб |
| 02-Defining an audience.mp4 |
27.37Мб |
| 02-Defining a target market for your lead generation PPC strategy.mp4 |
8.08Мб |
| 02-Determining minimum viable PPC budgets per channel.mp4 |
4.24Мб |
| 02-Device-based targeting.mp4 |
4.66Мб |
| 02-Email ad copy.mp4 |
7.02Мб |
| 02-Exploring the Facebook advertising structure.mp4 |
6.20Мб |
| 02-How publishers rely on programmatic ads.mp4 |
4.42Мб |
| 02-How to choose an effective image for your Facebook ad.mp4 |
8.59Мб |
| 02-Identify your primary audience for Facebook ads.mp4 |
11.40Мб |
| 02-Implement basic fraud detection.mp4 |
8.56Мб |
| 02-Instagram ad design tools.mp4 |
3.62Мб |
| 02-Interpret data in Facebook Ads Manager.mp4 |
14.83Мб |
| 02-Interpreting Facebooks ad relevance diagnostics.mp4 |
8.50Мб |
| 02-iOS changes every advertiser must know.mp4 |
6.01Мб |
| 02-Keep content fresh.mp4 |
13.21Мб |
| 02-Keyword targeting.mp4 |
6.49Мб |
| 02-Make Linkedin ads work for you.mp4 |
7.00Мб |
| 02-Navigate the interface.mp4 |
8.47Мб |
| 02-Next steps.mp4 |
19.53Мб |
| 02-Page access.mp4 |
7.21Мб |
| 02-PPC strategy Lead generation for international businesses.mp4 |
6.93Мб |
| 02-Psychological triggers Priming.mp4 |
10.12Мб |
| 02-Quantifying view-through conversion value.mp4 |
6.48Мб |
| 02-Reporting.mp4 |
33.42Мб |
| 02-Reporting on click and view attribution windows.mp4 |
8.46Мб |
| 02-Research and strategy partners.mp4 |
30.73Мб |
| 02-Select objectives.mp4 |
16.68Мб |
| 02-Set your bid and budget.mp4 |
11.67Мб |
| 02-Target audiences based on behavior.mp4 |
5.30Мб |
| 02-The scope of programmatic.mp4 |
7.81Мб |
| 02-Tweet activity.mp4 |
9.02Мб |
| 02-Twitter Ad campaign types.mp4 |
8.17Мб |
| 02-Understand the advantages of ad units.mp4 |
11.45Мб |
| 02-Understand your success metrics with Facebook ads.mp4 |
26.23Мб |
| 02-What you should know.mp4 |
4.41Мб |
| 02-Why tone matters.mp4 |
6.57Мб |
| 02-Write effective headlines.mp4 |
7.26Мб |
| 03-Adjust YouTube ads based on analytics.mp4 |
5.46Мб |
| 03-Ads access.mp4 |
9.82Мб |
| 03-Basic advertising presence.mp4 |
33.75Мб |
| 03-Basic advertising terminology.mp4 |
5.94Мб |
| 03-Benchmarking.mp4 |
19.95Мб |
| 03-Choosing the right event in the funnel for optimization.mp4 |
9.16Мб |
| 03-Compare the tools for automating large-scale campaigns.mp4 |
6.62Мб |
| 03-Comparing PPC platforms Ad features.mp4 |
3.44Мб |
| 03-Content inventory to build your funnel.mp4 |
4.79Мб |
| 03-Create a new ad for YouTube.mp4 |
12.93Мб |
| 03-Create custom reports for Facebook Ads Manager.mp4 |
14.97Мб |
| 03-Create your message.mp4 |
24.04Мб |
| 03-Design creative and content partners.mp4 |
34.56Мб |
| 03-Direct mail ad copy.mp4 |
6.43Мб |
| 03-Follower look-alike.mp4 |
6.81Мб |
| 03-How to audit a Facebook Ads account.mp4 |
25.08Мб |
| 03-How to choose a Facebook ad campaign objective.mp4 |
12.15Мб |
| 03-How to use Facebook Ads Manager.mp4 |
6.15Мб |
| 03-Improve the performance of your Facebook ads.mp4 |
7.03Мб |
| 03-Interest targeting.mp4 |
7.40Мб |
| 03-Introduction to Facebook Ads Manager.mp4 |
11.55Мб |
| 03-Language and tone.mp4 |
16.34Мб |
| 03-Master the call to action CTA.mp4 |
4.75Мб |
| 03-Performing a competitive review to build your PPC strategy.mp4 |
7.45Мб |
| 03-PPC strategy Lead generation for national businesses.mp4 |
4.62Мб |
| 03-Programmatic advertising and first-party data.mp4 |
5.07Мб |
| 03-Psychological triggers Social proof.mp4 |
7.08Мб |
| 03-Reach the right audience at the right time.mp4 |
5.62Мб |
| 03-Refine your audience with interest targeting in Facebook.mp4 |
14.04Мб |
| 03-Retention goals.mp4 |
16.14Мб |
| 03-Select your audience Targeting.mp4 |
13.26Мб |
| 03-Setting objectives.mp4 |
19.18Мб |
| 03-Strategically allocating PPC budget.mp4 |
5.18Мб |
| 03-Target audiences based on location.mp4 |
3.90Мб |
| 03-Targeting.mp4 |
17.03Мб |
| 03-Tips for creating engaging content.mp4 |
4.02Мб |
| 03-Tips for creating engaging YouTube video ads.mp4 |
6.81Мб |
| 03-Twitter Media Studio.mp4 |
8.98Мб |
| 03-Upload an ad creative for Instagram.mp4 |
17.94Мб |
| 03-Use Sponsored Content.mp4 |
4.59Мб |
| 03-Using the auction Inspect tool to detect ad fatigue.mp4 |
10.33Мб |
| 03-Video activity.mp4 |
3.24Мб |
| 03-View your Facebook ads billing summary.mp4 |
6.55Мб |
| 03-Where LinkedIn ads fits in the digital marketing ecosystem.mp4 |
13.10Мб |
| 04-Add payment info for YouTube ads.mp4 |
3.39Мб |
| 04-Adjustments based on ad performance.mp4 |
6.69Мб |
| 04-Analyze performance.mp4 |
20.64Мб |
| 04-Bidding and budgeting strategy.mp4 |
15.36Мб |
| 04-Choose your creatives.mp4 |
14.30Мб |
| 04-Create Instagram ads with saved audiences.mp4 |
14.89Мб |
| 04-Creating an advertising strategy.mp4 |
17.46Мб |
| 04-Custom audience lookalikes and retargeting strategy.mp4 |
7.31Мб |
| 04-Develop a persuasive offer.mp4 |
15.10Мб |
| 04-Install your Insight Tag.mp4 |
19.34Мб |
| 04-Key Facebook advertising policies.mp4 |
3.51Мб |
| 04-Lead generation tracking Conversions and microconversions.mp4 |
6.47Мб |
| 04-Manage Facebook ad placements.mp4 |
17.20Мб |
| 04-Mapping competitors.mp4 |
23.19Мб |
| 04-Planning a testing budget for PPC.mp4 |
3.31Мб |
| 04-Predicting diminishing marginal returns to ad spend.mp4 |
11.89Мб |
| 04-Production and digital development partners.mp4 |
25.66Мб |
| 04-Psychological triggers Price.mp4 |
8.19Мб |
| 04-Retarget in programmatic marketing.mp4 |
6.22Мб |
| 04-Social media ad copy.mp4 |
9.36Мб |
| 04-Split testing ad creative using Test and Learn.mp4 |
12.14Мб |
| 04-Target audiences based on content and context.mp4 |
3.87Мб |
| 04-The data management platform.mp4 |
5.27Мб |
| 04-Uploading your ad to YouTube.mp4 |
4.99Мб |
| 04-Use text ads.mp4 |
4.68Мб |
| 04-Who should and shouldnt advertise on LinkedIn.mp4 |
12.42Мб |
| 04-Working with machine-generated creative MGC.mp4 |
5.92Мб |
| 05-Adapting creative to Instagram and other placements.mp4 |
6.09Мб |
| 05-Advertising with Instant Experience.mp4 |
14.78Мб |
| 05-Analytics and optimization partners.mp4 |
25.75Мб |
| 05-Basics of public relations.mp4 |
32.54Мб |
| 05-Choose your Facebook ad creative.mp4 |
29.81Мб |
| 05-Crafting an advertising message.mp4 |
36.12Мб |
| 05-Custom parameters in tracking templates.mp4 |
8.60Мб |
| 05-How programmatic serves an ad.mp4 |
6.55Мб |
| 05-Life without cookies.mp4 |
6.36Мб |
| 05-Loss aversion and the endowment effect.mp4 |
4.49Мб |
| 05-Manage ads in bulk with spreadsheets.mp4 |
10.06Мб |
| 05-Manage currently running ads on YouTube.mp4 |
10.79Мб |
| 05-Programmatic terms and concepts.mp4 |
6.68Мб |
| 05-Retargeting strategy.mp4 |
18.89Мб |
| 05-Review your campaign.mp4 |
4.54Мб |
| 05-Use dynamic ads.mp4 |
4.81Мб |
| 06-Advertising with promoted posts.mp4 |
7.36Мб |
| 06-Content strategy.mp4 |
24.32Мб |
| 06-Producing an ad.mp4 |
39.81Мб |
| 06-Programmatic pitfalls.mp4 |
7.07Мб |
| 06-Setting up dynamic product ads for ecommerce.mp4 |
10.01Мб |
| 06-Set up retargeting.mp4 |
14.39Мб |
| 06-Tracking server-side events with the Conversions API.mp4 |
10.62Мб |
| 06-Use Sponsored Messaging.mp4 |
6.97Мб |
| 07-Creative tactics to try in your campaigns.mp4 |
10.32Мб |
| 07-Placing an ad.mp4 |
38.00Мб |
| 07-Video ads.mp4 |
5.16Мб |
| 08-Carousel ads.mp4 |
5.30Мб |
| 08-Writing a brief.mp4 |
29.81Мб |
| 09-Lead generation forms.mp4 |
7.13Мб |
| 10-Event ads.mp4 |
4.97Мб |
| Become a Social Media Advertising Specialist.png |
1.13Мб |
| Ex_Files_Advanced_FB_Advertising.zip |
53.64Кб |
| Ex_Files_Advertising_on_LinkedIn.zip |
14.50Кб |
| Ex_Files_Writing_Ad_Copy_2020.zip |
49.97Кб |
| Glossary_Writing_Ad_Copy_2021.zip |
21.99Кб |
| README.txt |
2.25Кб |