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| 001 Campaign Cost & # of Impressions_en.vtt |
6.18Кб |
| 001 Campaign Cost & # of Impressions.mp4 |
39.41Мб |
| 001 Customer Analytics Customer acquisition cost_en.vtt |
4.89Кб |
| 001 Customer Analytics Customer acquisition cost.mp4 |
9.17Мб |
| 001 Download the Files.html |
361б |
| 001 Introduction to our new data_en.vtt |
7.77Кб |
| 001 Introduction to our new data.mp4 |
32.95Мб |
| 001 Our Recommendation_en.vtt |
6.45Кб |
| 001 Our Recommendation.mp4 |
14.80Мб |
| 001 Presenting key performance indicators (KPIs)_en.vtt |
7.55Кб |
| 001 Presenting key performance indicators (KPIs).mp4 |
17.76Мб |
| 001 Web Analytics Traffic sources_en.vtt |
5.47Кб |
| 001 Web Analytics Traffic sources.mp4 |
5.76Мб |
| 002 Calculating CPC & Lead conversion_en.vtt |
4.73Кб |
| 002 Calculating CPC & Lead conversion.mp4 |
12.35Мб |
| 002 Calculating the # of new customers_en.vtt |
6.66Кб |
| 002 Calculating the # of new customers.mp4 |
37.66Мб |
| 002 Creating spin buttons_en.vtt |
7.89Кб |
| 002 Creating spin buttons.mp4 |
23.79Мб |
| 002 Customer Analytics Customer lifetime value_en.vtt |
7.14Кб |
| 002 Customer Analytics Customer lifetime value.mp4 |
12.69Мб |
| 002 Introduction to modeling_en.vtt |
5.41Кб |
| 002 Introduction to modeling.mp4 |
12.26Мб |
| 002 Introduction to the case study_en.vtt |
6.21Кб |
| 002 Introduction to the case study.mp4 |
9.81Мб |
| 002 Web Analytics Time spent on site_en.vtt |
3.59Кб |
| 002 Web Analytics Time spent on site.mp4 |
7.22Мб |
| 003 Asking more questions of our data_en.vtt |
5.87Кб |
| 003 Asking more questions of our data.mp4 |
15.29Мб |
| 003 Calculating average customer age & Days to convert_en.vtt |
8.72Кб |
| 003 Calculating average customer age & Days to convert.mp4 |
54.11Мб |
| 003 Customer Analytics Customer lifetime value example_en.vtt |
3.41Кб |
| 003 Customer Analytics Customer lifetime value example.mp4 |
6.14Мб |
| 003 Evaluating new ad channels_en.vtt |
6.75Кб |
| 003 Evaluating new ad channels.mp4 |
15.72Мб |
| 003 Making our dashboard dynamic_en.vtt |
6.43Кб |
| 003 Making our dashboard dynamic.mp4 |
36.26Мб |
| 003 Web Analytics BounceAbandonment rate_en.vtt |
5.82Кб |
| 003 Web Analytics BounceAbandonment rate.mp4 |
10.97Мб |
| 004 Analyzing our data by ad pt. I_en.vtt |
6.37Кб |
| 004 Analyzing our data by ad pt. I.mp4 |
38.34Мб |
| 004 Calculating customer acquisition cost & Average purchases_en.vtt |
4.37Кб |
| 004 Calculating customer acquisition cost & Average purchases.mp4 |
16.13Мб |
| 004 Calculating customer lifetime value_en.vtt |
6.75Кб |
| 004 Calculating customer lifetime value.mp4 |
20.92Мб |
| 004 Creating various charts and graphs_en.vtt |
6.43Кб |
| 004 Creating various charts and graphs.mp4 |
40.08Мб |
| 004 Customer Analytics Net promoter score_en.vtt |
6.56Кб |
| 004 Customer Analytics Net promoter score.mp4 |
11.86Мб |
| 004 Introducing the case study data_en.vtt |
4.08Кб |
| 004 Introducing the case study data.mp4 |
17.04Мб |
| 005 Adding fields to our data_en.vtt |
7.61Кб |
| 005 Adding fields to our data.mp4 |
36.49Мб |
| 005 Analyzing our data by ad pt. II_en.vtt |
3.26Кб |
| 005 Analyzing our data by ad pt. II.mp4 |
11.90Мб |
| 005 Customer Analytics Key takeaways_en.vtt |
3.75Кб |
| 005 Customer Analytics Key takeaways.mp4 |
6.74Мб |
| 005 Modeling tips and best practices_en.vtt |
6.30Кб |
| 005 Modeling tips and best practices.mp4 |
19.17Мб |
| 005 Social Media Analytics FollowersLikes_en.vtt |
3.50Кб |
| 005 Social Media Analytics FollowersLikes.mp4 |
3.82Мб |
| 006 Calculating Cost-per-lead_en.vtt |
9.38Кб |
| 006 Calculating Cost-per-lead.mp4 |
35.82Мб |
| 006 Calculating touch points & Lead conversion_en.vtt |
4.07Кб |
| 006 Calculating touch points & Lead conversion.mp4 |
15.48Мб |
| 006 Inputting our assumptions pt. I_en.vtt |
6.22Кб |
| 006 Inputting our assumptions pt. I.mp4 |
17.76Мб |
| 006 Social Media Analytics Engagement_en.vtt |
4.64Кб |
| 006 Social Media Analytics Engagement.mp4 |
9.56Мб |
| 007 Building a PivotChart with Slicers_en.vtt |
9.57Кб |
| 007 Building a PivotChart with Slicers.mp4 |
42.56Мб |
| 007 Inputting our assumptions pt. II_en.vtt |
6.72Кб |
| 007 Inputting our assumptions pt. II.mp4 |
17.22Мб |
| 007 Social Media Analytics Key takeaways_en.vtt |
4.24Кб |
| 007 Social Media Analytics Key takeaways.mp4 |
7.96Мб |
| 008 Analyzing age demographics_en.vtt |
8.68Кб |
| 008 Analyzing age demographics.mp4 |
22.30Мб |
| 008 Digital Ad Analytics Impressions and reach_en.vtt |
5.43Кб |
| 008 Digital Ad Analytics Impressions and reach.mp4 |
10.87Мб |
| 008 Inputting our assumptions pt. III_en.vtt |
6.62Кб |
| 008 Inputting our assumptions pt. III.mp4 |
22.99Мб |
| 009 Creating a PivotTable with a calculated field_en.vtt |
8.69Кб |
| 009 Creating a PivotTable with a calculated field.mp4 |
42.69Мб |
| 009 Digital Ad Analytics Click-through-rate (CTR)_en.vtt |
2.89Кб |
| 009 Digital Ad Analytics Click-through-rate (CTR).mp4 |
5.16Мб |
| 009 Projecting ad revenue pt. I_en.vtt |
4.87Кб |
| 009 Projecting ad revenue pt. I.mp4 |
30.71Мб |
| 010 Calculating net promoter score_en.vtt |
5.16Кб |
| 010 Calculating net promoter score.mp4 |
16.73Мб |
| 010 Digital Ad Analytics Cost-per-click (CPC)_en.vtt |
3.75Кб |
| 010 Digital Ad Analytics Cost-per-click (CPC).mp4 |
7.33Мб |
| 010 Projecting ad revenue pt. II_en.vtt |
8.99Кб |
| 010 Projecting ad revenue pt. II.mp4 |
40.07Мб |
| 011 Digital Ad AnalyticsCost-per-lead & Key takeaways_en.vtt |
6.97Кб |
| 011 Digital Ad AnalyticsCost-per-lead & Key takeaways.mp4 |
13.88Мб |
| 011 First contact with customer_en.vtt |
11.14Кб |
| 011 First contact with customer.mp4 |
34.53Мб |
| 011 Projecting organic follower revenue_en.vtt |
5.50Кб |
| 011 Projecting organic follower revenue.mp4 |
24.60Мб |
| 012 Customer satisfaction_en.vtt |
7.63Кб |
| 012 Customer satisfaction.mp4 |
32.39Мб |
| 012 Projecting expenses_en.vtt |
6.69Кб |
| 012 Projecting expenses.mp4 |
46.60Мб |
| 013 Calculating net profit and breakeven_en.vtt |
2.70Кб |
| 013 Calculating net profit and breakeven.mp4 |
10.63Мб |
| 013 Understanding customer engagement_en.vtt |
4.78Кб |
| 013 Understanding customer engagement.mp4 |
15.88Мб |
| 014 Calculating customer lifetime value_en.vtt |
7.44Кб |
| 014 Calculating customer lifetime value.mp4 |
22.71Мб |
| 014 Understanding ROI_en.vtt |
5.95Кб |
| 014 Understanding ROI.mp4 |
10.46Мб |
| 015 Calculating our returns_en.vtt |
5.18Кб |
| 015 Calculating our returns.mp4 |
38.72Мб |
| 016 Creating a single-variable sensitivity table_en.vtt |
6.14Кб |
| 016 Creating a single-variable sensitivity table.mp4 |
32.68Мб |
| 017 Creating a multi-variable sensitivity table_en.vtt |
7.45Кб |
| 017 Creating a multi-variable sensitivity table.mp4 |
48.39Мб |
| 10267206-Marketing-Analytics-Bootcamp-Slides.pdf |
1.94Мб |
| 17680024-Marketing-Analytics-Case-Study.xlsm |
206.76Кб |
| 17680026-Marketing-Analytics-Case-Study-Solution.xlsm |
270.33Кб |
| Bonus Resources.txt |
386б |
| Get Bonus Downloads Here.url |
179б |